Beauty giant L’Oréal has entered the wearable market with a new patch that will monitor your UV exposure.
La Roche-Posey, which is the parent company of L’Oréal, will be marketing this device that was created by a health tech company called MC10.
Introducing My UV Patch
The My UV Patch goes on your body anywhere it has sun exposure. There is an app you download that interacts with the patch. Simply take a picture of the patch and it will diagnose how much UV exposure you had.
You also receive some lifestyle tips on how to reduce the amount of UV exposure your are experiencing. There are beauty tips and product ideas that will help you live a UV exposure protected life.
It’s About Harmful UV rays
The bigger picture around this new wearable tech is the idea that it will change behavior. If people are more aware of the amount of harmful UV rays they are receiving, they are more apt to respond by putting on UV blocking lotions and creams. For L’Oréal, it means they will see increased sales of their UV protecting products.
The device will be launched sometime this summer. No word yet on the price.
My Opinion on La Roche-Posey, and the L’Oréal My UV Patch
The bigger picture around this new wearable tech is the idea that it will change behavior.
In my opinion (Although, I have not used the device yet,) unless you are someone that has extreme sensitivities to sunlight, this seems like a response to jumping on the wearable bandwagon.
My advice to changing your behavior? Save the money and just put on sunscreen. Here is an article on the best types of sunscreen.