Every cat owner has wondered what some of those meows mean. Introducing the Catterbox.
British cat treats brand Temptations Cat Treats teamed up with London ad agency adam&eveDDB to premiere a series of designed-to-be-viral videos showing cats’ meows as translated by a special collar. Created by the “Temptations Lab,” a “research workstream dedicated to the future of fun times with your cat,” the “Catterbox” is supposedly a 3-D printed collar that contains a microphone, speaker, Bluetooth technology and WiFi to record your cat’s meows and translate them into English.
Hilarious sample videos give a few examples of the Catterbox in action, with cats meows translated to mean “I don’t know what this is but I like it,” (while playing with a feather toy) and “I’ll have this one” (while eating treats).
“We’re fascinated by cats, so we set out on a mission to get to know them better,” Temptations global brand director Pete Simmons told Adweek. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further.”
“Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner’s relationship,” adam&eveDDB executive creative director Richard Brim added.
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