New Fitbit Products Are Coming Soon

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Do you love your Fitbit? Then, good news: New Fitbit products will soon be available.

According to CNet, Fitbit recently filed patents for two new fitness trackers with the US Patent and Trademark Office. The company filed trademark applications for the Fitbit Flex 2 and the Fitbit Charge 2. Both trackers are updates: the original Flex, released in May 2013, measured steps, distance, calories burned and sleep. The original Charge, released in November 2014, added an OLED display for viewing fitness data.

Blogger Dave Zatz, who first spotted the trademark applications, speculated about possible new features: “As to potential improvements, Fitbit could conceivably up its plastics game – while effective as a fitness tracker, I’ve always found the bands a bit cheapy – in appearance, feeling, and durability. Further, the charging ports could use some work even if battery life cannot be extended. Although increased time between charges would be a nice-to-have, as well. For me personally, I’d like to see the vibrating activity alerts of Alta make its way down to other devices.”

“It demonstrates how important it is for us to bring new products to market on a regular basis.”

The news comes on the heels of two new Fitbit releases earlier this year: The Fitbit Blazes smartwatch was released in March, and the Fitbit Alta activity tracker was released in April.

“The fact that we introduced the new Blaze and Alta in the last month of the quarter and they drove almost 50 percent of our revenue is pretty remarkable,” Fitbit chief financial officer Bill Zerella told the Verge last week. “It demonstrates how important it is for us to bring new products to market on a regular basis.”

Also last week, the New York Times spotlighted Fitbit’s struggle to “escape the shadow of Apple,” deeming that the brand has “has largely succeeded.”
Do you wear a Fitbit? What features would you like to see in the new products?

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