Adidas is Putting Kids First

adidas-zone

Adidas is the first fitness company to think about kids and wearable trackers.

The adidas ZONE for IHT Spirit makes it easy for teachers to track student performance, provide personalized learning opportunities, and measure the effectiveness of K-12 PE programs

. Their goal is to put a fitness tracker on every child, as part of elementary physical education. The tracker itself does not have any bells and whistles, it only tracks heart rate. But this is the gold standard when it comes to monitoring physical activity.

Adidas partnered with Interactive Health Technologies Spirt System, to get these devices into the hands of teachers. Their website states:

The adidas ZONE for IHT Spirit makes it easy for teachers to track student performance, provide personalized learning opportunities, and measure the effectiveness of K-12 PE programs. From managing an entire class to facilitating one-on-one conversations, the system empowers and connects teachers, students and parents to make better decisions and maximize results.

The device will also track the child through a NFC chip embedded inside. This will deliver the data to the PE teacher, so they can see the heart rates of the kids during their activity.

They are not cheap, but schools don’t have to buy one for every student. Adidas is providing monthly rentals, otherwise the trackers cost $139 each. They will only be used during class, so kids will be sharing their devices.

Check out their informational video!

 

Related posts

Leave a Comment