Wearable Data To Be Useful For Marketers In The Future

Wearable Data To Be Useful For Marketers In The Future

The wearable technology is mainly marketed as your fitness companion today. But it has a lot more potential than to track your daily workouts.  Besides providing an enhanced consumer experience, the data tracked by the next generation wearables could open a world of options for marketers as well. According to a survey conducted by Ovum, the precision location data and the daily routine data tracked by your wearables would be of most use to the marketers in coming years. The daily routine data Suppose you go to your yoga class…

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Will the next generation Apple Watch be Phone free?

Will the next generation Apple Watch be Phone free?

The next generation Apple watch might be an independent cellular device. Although the yearly sales of the apple watch were almost double the iPhone sales since the day each was launched, many users were disappointed by the wearable device.  The main reason was it was too dependent on the iPhone. Even the basic functions like receiving messages could only be done after tethering it to the handset. Well there is some good news after all.  According to a report in the Wall Street Journal, the Apple Watch 2 is expected to…

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Win a $50 Starbucks E-Giftcard! (Seriously!)

Win a $50 Starbucks E-Giftcard! (Seriously!)

Introducing: SHEables NEWSables. Once a week, SHEables sends out a brief newsletter filled with snippets of important stuff in tech. Grab a cup of coffee and quickly get caught up on tech news from a woman’s point of view. Win a $50 Starbucks E-Gift Card! Speaking of coffee, when you sign-up, you will be entered to win a $50 Starbucks e-giftcard! Winners will be announced on May 16th. If you change your mind and don’t want our emails anymore, you can always unsubscribe. (But we hope you will love it!)…

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